As Australia’s media landscape continues to evolve, so too does the ABC. In June, the ABC was again confirmed as the country’s number one digital news provider—reaffirming its vital role in delivering timely, trusted news to Australians in a rapidly changing environment.

ABC Friends congratulates the ABC on its strong digital performance. It reflects a clear commitment to innovation and relevance. But as the national broadcaster expands into new platforms, we believe it’s just as important to ensure that no Australian is left behind.

Innovation Must Include Everyone

The ABC’s digital growth is a success story—but it must be balanced with continued support for traditional media services like radio and free-to-air television, especially for older Australians and those in regional and remote communities.

As our President, Cassandra Parkinson, puts it:

“Digital innovation is essential to the ABC’s future—but we must remember that a public broadcaster serves all Australians. That means continuing to invest in the radio and television services that so many people still rely on every day. We need to move forward—together.”

Communications Minister Anika Wells has expressed her interest in ensuring that rural and regional communities have uninterrupted access to the ABC’s essential services. But until the broadcaster receives adequate funding, we’re not sure how those outcomes can be delivered.

ABC Friends looks forward to working with her to realise this shared vision.

Public Broadcasting: Our Future Depends On It

The ABC is not like other media outlets—it doesn’t chase ratings or profits. Its purpose is guided by its Charter, which calls on it to inform, educate, and entertain the Australian public, while also promoting Australian culture and perspectives globally.

This gives it a unique opportunity to lead in the digital space. But with younger audiences turning away from the traditional broadcast media — and with their trust in democracy declining — its role in encouraging civic engagement has never been more important .

Earlier this year Deloitte’s 2025 Digital Media Trends report revealed that audiences, especially younger generations, are increasingly spending their entertainment time on platforms like TikTok, Instagram, and YouTube. The survey of 3,595 U.S. consumers showed that social and short-form video content is overtaking traditional TV and film. This reflects a broader generational shift: younger viewers are drawn to relatable, creator-driven content over traditional celebrity media.

For the ABC, this signals an imperative to invest in digital innovation to stay relevant to new generations, while continuing to provide the traditional services so many Australians rely on. 

The challenge is finding a ‘Goldilocks’ balance between digital and traditional media. Crucially, the ABC must provide great content: trustworthy news and current affairs, innovative Australian drama, illuminating documentaries and exceptional children's programs.

But it must be given adequate, stable funding to make that possible.

Phil Evans
ABC Friends